Marketing for home service businesses that are done paying for leads nobody answers.
You have crews, steady inquiries and money already going into marketing. This is for the moment you stop trusting the reports and start asking what actually happens after the phone rings.
We work with HVAC, plumbing, electrical, roofing, garage doors, pest control, lawn and landscape, remodeling, and accessibility and home modification companies, the ones with crews already on the road and a budget already going into marketing.
- The phone rings while you're on a roof.
- You pay for a lead three other companies also bought.
- The estimate goes out and nobody chases it.
- The slow season hits, and the only idea anyone has is to spend more.
It's usually not the leads.
You might say the leads are weak. We'd say your systems probably are. Somewhere between the call, the estimate and the job there's a gap nobody owns, and that's where the money goes. If it all depends on you remembering, it isn't a system. And it's why the work dries up the minute you get busy.
What do you actually do for a home service business?
We design the systems and work alongside you, so no inquiry goes unanswered, no estimate goes unchased, and every job gets counted. Then the customer comes back. All of it runs on the tools and people you already have.
- The page. We check where every ad, listing and post actually sends someone, on a phone and on a desktop. Plenty of your calls start there. If the number or the contact button disappears on a phone, you already paid for that click and lost it.
- Where every inquiry lands. Every call, form and text lands in one place, and somebody knows the second it happens, even after hours. It's built around the scheduling or field-service software you already run, not one more system to learn.
- The first answer. Somebody has a name on every new inquiry, and we know how fast they answer it. When that person's out on a job, somebody else has it. Written down, not assumed.
- The estimate that went quiet. We chase the ones who stopped answering and sort each one: not now, not you, or not ever. Guessing which one it is costs nothing and gets you nothing back.
- The honest count. What a job actually costs to win, broken out by source: search, ads, lead services, referrals. That number tells you which one to cut and which one to feed more.
- The customer you already won. Staying in touch after the job costs less than buying another click to replace someone who already trusts you. A maintenance reminder, a review asked for, a referral followed up on.
Have you done this for a business like mine?
We've worked with businesses from home services to coffee shops and everything in between. In home services, the phone rings while you're on a roof and the voicemail sits there until lunch. A lead you paid for gets a callback two days after three competitors already quoted it. The estimate goes out on a Tuesday and nobody follows up until the customer's already hired somebody else. The fix is one place every inquiry lands, a name on who answers it, and an honest count of what each one actually costs to win. One company we worked with had a page where, on a phone, the number and the contact button disappeared. Nobody inside had noticed, because on a desktop it looked fine.
How does working with us go?
- We look at what's already public, your site, how you show up in search, before we ever get on a call.
- You get a straight read: what we'd fix first, what can wait, and when the honest answer is that you don't need us.
- We start with the biggest gap, not a package, and build and iterate from there.
- Everything runs in your own accounts and is yours whether we stay or go.
This is marketing operations: the systems that make sure every lead gets followed up, counted and brought back. It sits in the overlap between marketing, sales, operations and the owner, and that's exactly why nobody ends up owning it.
Who is this for, and who isn't it for?
This is for an established home service business: crews on the road, inquiries coming in steadily, and money already going into marketing you're not sure is earning its keep.
It's not for a one-truck startup still chasing its first customers. If that's you, our free ten-minute checkups by email are built for exactly that stage.
Questions
Why am I paying for leads and not getting jobs?
Usually because the leads are fine and the follow-up isn't. A lead service gets someone to raise a hand. Answering the phone, chasing the quiet estimate, and counting what each job actually costs to win is separate work. Most of that happens after the click, and if nobody owns it, a paid-for lead just goes cold before anyone circles back to it. Fix the answer and the follow-up before you blame the source, because switching lead services rarely changes anything downstream.
How do I stop missing calls when crews are on jobs?
Put one name on the phone, even if it isn't always the same person, and give them a way to know the second a call, text or form comes in, wherever it landed. Voicemail isn't a system if nobody's checking it between roofs. A missed call gets a callback within the hour, not whenever someone gets back to the truck. After hours matters too, since a good share of home service inquiries come in at night or on a weekend, when the phone is easiest to ignore.
How do I follow up on an estimate without being pushy?
Set a schedule for it: a check-in two or three days after the estimate, another after a week, so it runs on a plan instead of somebody's memory. Most homeowners who go quiet are comparing bids or waiting on a decision, not saying no. A couple of honest, low-key nudges at set times catches a real share of those before they hire someone else. A written note of when the last check-in went out keeps two people from calling the same homeowner twice.
Should I stop using lead services?
Not until you know what a job from that source actually costs you to win, including the ones that go nowhere. Some lead services pay off once the follow-up behind them is solid. Some don't. Count it for a month before you decide, then keep, cut or feed the ones that earn their keep. Track it the same way you'd track any other spend, because a source that looks cheap on paper can be the most expensive one once you count the jobs it never actually closes.
How do I know what a job is really costing me to win?
Work backward from what you already have: how many jobs came from each source, how much you spent to get them, and how many actually turned into signed work. Do that by source and the real cost per job shows up on its own. Know your numbers walks through the math with numbers you already have. Most owners have this data already sitting in an ad account, a job board or a spreadsheet, just never pulled into one place.
Start a conversation
Ready to find out where yours actually stands?
Tell us what the business does and what's actually bothering you. A paragraph is plenty.
Not ready to talk? Find out what’s wrong with your marketing first.