Marketing, pipeline, operations & repeat business
Getting found is the job everyone sells. But a growing business also has to stop dropping the enquiries it already has, run without one person holding it together, and turn the customers it won into repeat work and referrals. We do all four — and measure which of it is actually paying.
Why one and not four
An agency can write you a better ad. It cannot make sure every enquiry gets followed up, take the paperwork off your team’s desk, or bring last year’s customers back on a schedule. Those are systems problems, and building systems is not what a marketing agency does.
Meanwhile a software shop will happily build the system and has no opinion about whether anyone was ever going to arrive. So most businesses hire both, and inherit the seam between them.
We do the marketing and build the software, which is the only reason we can take on all four.
What we do
Each one is a place growth stalls. Most businesses are strong at one or two and have never had anyone own the rest.
01
Getting found and being worth choosing — positioning, the website, search and AI visibility, content and paid — without spending into a path that was never going to convert.
What that involves02
Every enquiry captured, owned by a person, and followed up — from every source, without anyone having to remember. This is where we found 46 enquiries nobody had contacted.
What that involves03
The booking, intake, paperwork and scheduling that currently runs on one person’s memory and a spreadsheet. Made automatic, so growth doesn’t break it.
What that involves04
The cheapest customer you will ever get is one you already won. Staying in touch on purpose, asking at the right moment, and making it easy to send someone your way.
What that involvesOwning your audience
Every follower on someone else’s platform is access you’re renting — from a company that can change the terms, throttle the reach, or close the account, and never has to tell you why. An email list is different in kind, not degree: a business asset you hold outright.
Proof
Neither was a website project. In both, the marketing was the visible half and the software was the half that made it pay.
LiveWell Mobility
MobileGroove
How we work
Your domain, your analytics, your code, your list, your data — all built in accounts you control from day one. There is nothing to hold hostage.
Documented as it’s built, with the plain-language version of how it works. If you take it in-house, it goes with you working.
On purpose. This work needs to sit close to the business, which puts a real limit on how many we take.
Start a conversation
If you’re not sure, that’s usually the finding. We’ll look at what’s coming in, what happens to it, and what your numbers actually say — then tell you plainly which of the four is worth fixing first, and whether it needs us.