Starting fresh

The complete Launchpad — for when you're building from scratch.

No brand, no website, no clear niche yet? Good — a blank page is the easiest place to do it right the first time. Starting Fresh is the whole journey: we take your bearings, build the foundation that makes you bookable, and hand you the keys so it's yours to run. One project, one flat price, everything you need to be found and booked.

What we build together

Two parts: first your bearings, then the foundation. By the end you have a complete, niche-specific marketing engine — not a pretty website that sits there.

Aim — take your bearing

Before we build anything, we get clear on who you serve and where you're going.

  • Find your niche — narrow to the travelers and groups you're genuinely best for, so your marketing speaks to someone instead of everyone.
  • Understand your competitors — what others in your niche are doing, and the gap you can own.
  • Define your positioning — the one clear promise that makes you the obvious choice.
  • Know your numbers — work backward from the bookings you want to a plan that actually adds up.

Build — the foundation that makes you bookable

Everything you need to be found, trusted, and booked — set up for you.

  • Your brand & Canva Brand Kit — logo, colors, and fonts, plus a Canva kit so you can make on-brand graphics yourself. (Most builds at this level leave the brand out — yours is included.)
  • Your website — designed, built, and populated with a year of blog posts, built to be found by Google and AI search.
  • Your booking / CRM system — inquiry, service, and follow-up, set up and ready to fill your calendar.
  • Your lead-capture assets — landing pages, lead magnets, and opt-ins to grow your list.
  • Your analytics dashboard — one clear view of your traffic and what's resonating.
  • Your Handover Kit — video walkthroughs and written documentation so you can run all of it with confidence.

What you walk away with

You own everything. The brand, the website, the content, the systems — all of it lives in your own accounts, under your control. Stop working with us tomorrow and you keep every bit of it. We get you flying; we don't leave you renting, and we don't leave you stranded — the Handover Kit and a call away mean you're never stuck.

How it works

1 · Free audit

We start with a free read of where you are today (or, if you're truly from scratch, what your niche needs). No cost, no obligation.

2 · Take your bearing

A working session to lock your niche, positioning, and the numbers behind your goals.

3 · We build

Brand, website, a year of content, booking system, and lead capture — built for you, with you reviewing along the way.

4 · Keys & training

We hand it over with walkthroughs and documentation, set up in your accounts, ready to run.

Is this you?

Starting Fresh fits if you're just launching, rebranding from the ground up, or you've been winging it with no real website or clear niche. If you already love your brand and just need a better website (and your existing content moved over), the New home path is a better — and lighter — fit. Not sure? The free audit will tell you.

Starting Fresh — from $3,400

One flat price for the complete Launchpad. It's a starting point; we confirm your exact number after your free audit — and there's usually a current offer worth asking about, especially if you book soon after your proposal.

Start with a free audit

Rather just talk it through?

Tell us what you're working on and we'll figure out the right fit together.

Get in touch